347 people already on the founding list

KOVA — RECOVERY FOR EVERY BODY

Because your body works hard enough.

Kova is India's first premium recovery brand — built for high-performance individuals, corporate professionals, and everyone in between. Our first product is Kova Dusk — a 100% blackout, sensory deprivation sleep mask engineered for the hours your body repairs itself.

✦Free lavender scent refill with your first order — founding members only

✦First access — ships to you before public launch

✦Direct line to us — your feedback shapes what we build next

One email when we launch. No spam. Unsubscribe any time.

Founding list closes at 500 members.

You're on the list. We'll reach out before anyone else.

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THE PROBLEM

Why every sleep mask you've ever tried has failed you.

Eye Pressure

Flat masks press directly on eyelids during REM sleep.

Light Leakage

Every flat mask lets light in at the nose bridge. Even 1 lux suppresses melatonin.

Hair Pulling

Elastic straps catch and pull hair. The top complaint among women.

Side Sleeper Shift

60% of people sleep on their side. Single strap masks shift within 30 minutes.

Heat Trap

Any mask traps facial heat. Indian bedrooms are warm. Nobody has solved ventilation. Until now.

THE SOLUTION

Kova Dusk. Engineered for total darkness.

INR 1,799 — Launching soon

Total Light Blocking

3D tapered dome. 18mm eye clearance. Contoured memory foam nose bridge. Zero light. Even at the nose.

Dual Strap for Side Sleepers

Two velvet straps. Upper and lower. 60mm spread. 80% more stable than any single strap mask. Built for the 60% who sleep on their side.

Scent Integration

Removable lavender scent pad. 12 clinical studies supporting reduced sleep onset. Your nightly ritual. Remove it in 2 seconds if you prefer.

Machine Washable

Finally a premium sleep mask you can actually wash. 30 degree gentle cycle. Straps, buckles, dome — all intact after 100 washes.

Premium imports: INR 2,500–5,000. Hand wash only. No dual strap. Built for Western markets. | Kova Dusk: INR 1,799. Machine washable. Dual strap. Built for India.

WHY KOVA DUSK

Built differently. Priced fairly.

	Kova Dusk	Premium Imports	Generic Amazon
Price	INR 1,799	INR 2,500–5,000	INR 200–600
100% light blocking	✓	✓	✗
3D dome — zero eye pressure	✓	✓	✗
Dual strap for side sleepers	✓	✗	✗
Nose bridge seal — zero leakage	✓	✗	✗
Machine washable	✓	✗ Hand wash only	✗
Scent integration	✓	✗	✗
Built for Indian market	✓	✗	✗

"Lavender — 12 clinical studies. Reduced sleep onset. Improved sleep quality. One removable pad."

Recovery is for every body.

🏙

The Urban Professional

Desk tension. Screen fatigue. Poor sleep is destroying your output. Kova Dusk is your recovery ritual.

🛌

The Side Sleeper

60% of people. Zero products built for them. One brand finally changed that.

✈

The Frequent Flyer

Flights. Hotels. Light you cannot control. Kova Dusk travels with you in its own pouch.

🎁

The Gift Giver

INR 1,799. The most thoughtful sleep gift in India. Diwali. Birthdays. Corporate wellness.

QUESTIONS

Everything you need to know.

Yes. The 3D tapered dome creates 18mm of eye clearance with zero contact on your eyelids. The memory foam nose bridge seals every gap — including the nose bridge where every flat mask fails. We test for zero lux inside the mask. Even 1 lux suppresses melatonin. We do not accept anything above zero.

Kova Dusk was designed specifically for side sleepers — 60% of the population that every other mask ignores. The dual strap system spans 60mm across the back of the head, distributing pressure across two contact points instead of one. It stays in place. That is the entire point.

Yes. 30 degree gentle cycle. The silk exterior, bamboo interior, velvet straps, sliding buckles, and ABS dome are all tested to 100 wash cycles with no degradation. Remove the scent pad before washing — it takes 2 seconds. Everything else goes in as-is.

Remove it. The scent pad sits in a hidden pocket and pulls out in 2 seconds. Kova Dusk works perfectly without it — total darkness and the dual strap system are the core product. The scent is a ritual add-on, not a requirement. You are in control of your recovery.

We are in final production. Founding list members will receive an email before we go live publicly — you get first access and your free scent refill ships with your order. Join the list above and we will reach out the moment it is ready.

7 days, no questions. If Kova Dusk does not work for you, return it. We believe in the product enough to make that easy. A brand that stands behind its product does not hide behind a complicated return process.

"We built the sleep mask India deserves."

95% of sleep masks sold in India press on eyelids and leak light at the nose bridge. 60% of people are side sleepers whose masks shift during the night. Nobody had built a premium solution for Indian bedrooms — warm, humid, and full of people who deserve real rest.

Kova Dusk is that solution. 3D tapered dome. Dual strap engineering. Breathable silk and bamboo. Machine washable. And a scent ritual that tells your brain — it is time to recover.

KOVA — Because your body works hard enough.

Kova Dusk is our first product. Kova Restore, Dawn, and Ground are coming. One brand. Complete recovery.

This is what arrives at your door.

Every Kova Dusk ships in a branded navy box with gold tissue, a travel pouch, your lavender scent pad, and a documentation card. The unboxing is part of the ritual. Founding members also receive a free scent refill pack — shipped with their first order.

Be first.

Founding members get access and pricing before anyone else. Join the list.

No spam. One email when we launch. That is it.

You're on the list. We'll reach out before anyone else.